Summary
- E-commerce giant Flipkart has announced the acquisition of a majority stake in Minivet AI, a generative artificial intelligence startup specializing in…
- While the acquisition has been officially confirmed, the financial details of the transaction remain undisclosed.
- The move signals Flipkart’s aggressive push into Generative AI (GenAI) to transform the shopping experience from static browsing to dynamic,…
E-commerce giant Flipkart has announced the acquisition of a majority stake in Minivet AI, a generative artificial intelligence startup specializing in visual content solutions. While the acquisition has been officially confirmed, the financial details of the transaction remain undisclosed.
The move signals Flipkart’s aggressive push into Generative AI (GenAI) to transform the shopping experience from static browsing to dynamic, video-led discovery.
Transforming Static Catalogs into Dynamic Content
Founded in 2024, Minivet AI has quickly made a mark by developing sophisticated tools that convert traditional, static product images into high-quality generative video and visual content.
Key capabilities of the Minivet AI platform include:
- Automated Video Generation: Turning standard product photos into engaging video clips for better storytelling.
- Scalable Asset Creation: Enabling sellers to generate thousands of visual assets simultaneously without the need for expensive photoshoots.
- Enhanced Consistency: Ensuring a uniform visual aesthetic across diverse product categories and seller bases.
Driving Product Discovery at Scale
Flipkart intends to integrate Minivet AI’s technology directly into its platform to assist with product discovery and content creation. By utilizing AI-driven visuals, Flipkart aims to provide customers with a more immersive view of products, which is known to increase conversion rates and reduce return volumes.
“Minivet AI’s technology will enable the creation of visual assets at scale, supporting our mission to simplify the shopping journey for millions of Indian consumers,” a Flipkart spokesperson noted in the announcement.
The AI Arms Race in E-Commerce
The acquisition comes at a time when global e-commerce players are racing to deploy AI across cataloging, customer service, and marketing. For Flipkart, this is the second major strategic move in recent months. In September, the company acquired a majority stake in Pinkvilla, a leading digital entertainment and lifestyle platform, suggesting a broader strategy to merge content, commerce, and technology.
While Flipkart has not yet shared a specific integration timeline, the tools are expected to be rolled out to its vast seller ecosystem to improve listing quality across the board.
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